A bit about me - Simon Brightman

Like many other executives, I have been around the “analytics block” for more than a few years. I strongly believe that the progress towards a world where consumer (and business) data is recognized as their own  property and can be leveraged to their own benefit (by smart, analytically focused third parties who secure consent) is transformational in nature.  

My research interests include global strategy, data analytics and the use of AI, ML and RL (Reinforcement Learning) in strategic decision making in government, international organizations, as well as corporations. More specifically, I am focused on developing measurable predictive models for evaluating technology adoption, for purposes of investment allocation, risk management, as well as sales prioritization, as well as talent pool analysis. 

I have consulted, lectured and served as an executive running operations in technology commercialization, innovation, product development, loyalty, analytics and open banking for over 20 years in private and public organizations. I have served as a senior executive of data analytics technology firms, including as Head of Data Strategy & Open Banking for Transunion, VP Product Analytics at Panvista and Head of Product at Points.com, as well as Senior Data Transformation Advisor for Broadridge Financial, Acting Chief Product Officer at Boss Insights and many more . I hold a BSc. in Computer Software & Business Management, an MBA from Ottawa U. Business School where I served as an Adjunct Professor. I also hold a Masters in International Relations from Cambridge University, and am currently doing my Doctorate in AI & ML Adoption in Financial Services, at Cardiff University.   

Learn more about me and connect on Linkedin. If you run a fintech (xtech firm) or other early stage venture, let’s chat.

My Doctoral Journey Supervisors

Arman Eshraghi 

Professor of Finance and Investment, Deputy Head of Section for Research, Impact and Innovation, Cardiff Business School

Arman Eshraghi holds the Chair of Finance and Investment at Cardiff Business School. He is a Shimomura Fellow of the Development Bank of Japan, Fellow of the UK Higher Education Academy and the Centre for Study of Decision-Making Uncertainty at UCL. At Cardiff, Arman directs the Fintech Research Group, and serves as Deputy Head of Section for Research, Impact and Innovation.

Formerly, Arman was at the University of Edinburgh, and has held visiting positions at the University of Manchester and University College London. Prior to academia, he was a management consultant in the banking and telecom sectors. Arman holds PhD in Finance from the University of Edinburgh, MBA with a finance concentration and BSc in Electrical Engineering, both from Sharif University in Tehran. His doctoral and post-doctoral research was highly commended by EFMD Global, Emerald Literati, SFE Rising Star, and EFG Young Scholar awards.


Luigi M. De Luca 

Associate Dean for Doctoral Studies, Professor of Marketing and Innovation, , Cardiff Business School

Luigi M. De Luca (Ph.D., Bocconi University) is Professor of Marketing and Innovation at Cardiff Business School, Cardiff University, which he joined in 2009. Luigi is the School’s Associate Dean for Doctoral Studies.

Luigi is co-founder (together with Dr Tim Edwards) of the following initiatives:

Luigi’s research, teaching and executive education revolve around the themes of Innovation, Marketing Strategy, Knowledge and Organizational Learning, Big Data and Decision-Making. His work has been published in the Journal of Marketing, Journal of Product Innovation Management, Research Policy, Industrial Marketing Management, and Journal of Personal Selling and Sales Management, among others. Luigi serves in the editorial board of Industrial Marketing Management, Journal of Product Innovation Management, and Journal of Global Scholars of Marketing Science.


Let's Connect

Contact me anytime for collaboration or more